festival poster

NEW MUSIC FESTIVAL

CAMPAIGN PROPOSAL

The symbols for this campaign are based on experimental music notation, a distinctive feature of the new music showcased at the festival. The dark, monochromatic palette creates a mysterious aura fitting the event full of depth and movement. Industrial typefaces help distinguish the festival from typical classical music events or more dance-oriented contemporary music festivals.

The overall effect is a contemporary and abstract campaign, reflecting the experimental nature of the festival and appealing to younger audiences, without being too intimidating or alienating to more traditional symphony-goers.

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