WINNIPEG ARTS COUNCIL

This colourful and abstract branding for the WAC conveys the artistic nature of the organization. The varied strokes and colours of the circles represent the diverse range of citizens serviced by the council, while the rhythm of the repeated shape and the analogous colour scheme unifies them just as art brings communities together. The circles symbolize the visual, performing, and literary arts, while also suggesting the council's three initials (WAC).