FRESHCUT DOWNTOWN

This responsive website homepage for local florists Freshcut Downtown was designed with desktop, tablet, and mobile versions. The redesign brings vibrance and approachability to the website to target a young and fashionable demographic living or working in the downtown area.

A petal motif inspired by their current logo brings a touch of nature and leads the user's eye down the page, while the playful colour-scheme and bold text assert this is not just your grandma's flower shop.